Toward a Greener Future: ClinChoice Armenia’s Tree-Planting Initiative

At ClinChoice, Corporate Social Responsibility is more than a principle, it’s a commitment woven into the DNA of our company. Our dedication to Sustainability, Equity, Governance, Diversity, and Inclusion (SEG/DEI) is longstanding and central to our business philosophy.

On April 11, 2025, our Armenia Delivery Center organized a meaningful tree-planting event in partnership with the Armenia Tree Project (ATP), a nonprofit devoted to environmental restoration and rural development across Armenia. Guided by our CEO and Co-Founder, Dr. John Balian, and with the active involvement of our local leadership team, 50 trees were planted, each symbolizing our shared vision for a greener, healthier future.

This initiative holds deep significance for our organization. Dr. Balian and his wife, Mrs. Sosi Balian, have been steadfast supporters of ATP since its founding 30 years ago. Their long-standing dedication has helped the organization plant thousands of trees across the country—a legacy recognized in ATP’s 2024 annual report. At ClinChoice, we are honored to continue this tradition through hands-on action and meaningful partnerships.

Additionally and in celebration of Earth Day on April 22, 2025, ClinChoice will take the next step by planting an additional 2,000 trees, reinforcing our belief that true sustainability is achieved through action, not aspiration.

These efforts are part of our broader ESG strategy, which embeds environmental responsibility into every aspect of our operations. We are committed to being faithful stewards of the environment, and our teams around the world embrace sustainability through the efficient and eco-conscious use of energy and materials.

This commitment includes real investments to leverage renewable energy sources and high-efficiency equipment in our offices, and thoughtful choices that minimize our environmental impact. We take active steps to reduce the use of disposable plastics and paper goods, use water responsibly, and promote sustainable transportation.

At ClinChoice, we believe that small actions—taken consistently and collectively—can drive meaningful change. Together, we’re not just planting trees, we’re growing a more sustainable future for generations to come.

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