Our Business Philosophy
The ClinChoice commitment to Sustainability, Equity, Governance, Diversity, and Inclusion (SEG/DEI) is a longstanding practice and has been central to our business philosophy for many years. Our global footprint and presence in many diverse regions and cultures has been a strength for us and a benefit to our clients. A nurturing work environment and sustainable practices are a matter of principle for us and guides our actions and decisions.

Environmental/
Sustainability
Sustainability isn’t just a buzzword; it’s a way of life at ClinChoice. We’re committed to being faithful stewards of the environment. Our company and employees embrace sustainability through the efficient and eco-friendly use of energy sources and materials. This commitment includes real investments by ClinChoice to leverage renewable energy sources and high-efficiency equipment in our offices. We also take every step to minimize the usage of disposable plastics and paper goods, use water responsibly, and make thoughtful transportation choices. We believe that small actions collectively make a big difference.

Diversity & Inclusivity
Diversity and inclusivity have been at the core of our journey since day one. We’ve built our success on attracting, developing, and promoting talent across the globe that embraces a rich tapestry of backgrounds spanning gender, race, beliefs, and ethnicities. We not only recognize the strength of our diverse team but also celebrate it. Because when diverse perspectives unite, innovation thrives!

Corporate Governance
Our board and executive leadership are dedicated to fostering an environment of corporate responsibility. This extends to our communities, employees, contractors, clients, and suppliers. Ethical business conduct globally, upholding the tenets of international financial reporting practices, meticulously implementing data security and privacy requirements, and protecting the IP of our clients are paramount for us. We stand by our commitment to supporting R&D, bringing new healthcare solutions to patients, and vigilantly monitoring the safety and efficiency of our clients’ marketed products. Our unwavering focus is on maintaining transparency and upholding the highest ethical standards in everything we do.
Tree Planting Initiative
Tree Planting Initiative with Armenia Tree Project (ATP)
In partnership with the Armenia Tree Project, we proudly launched a tree planting initiative that reflects our long-term commitment to environmental stewardship and sustainable development.
Growing a Greener Future — One Tree at a Time
In April 2025, we kicked off this initiative by planting 50 trees in Semonian Park, near Ashtarak (Aragatsotn Region, Armenia), alongside ATP and members of our local team.
To commemorate Earth Day on April 22, we expanded our environmental impact by planting an additional 2,000 trees in Lernanist, located in Armenia’s Kotayk Region. This large-scale initiative was made possible primarily through the generosity of our employees and the dedication of our volunteers, and it also marked the 10th anniversary of the ClinChoice Armenia office.
Environmental Impact
- 2,000 trees planted
- Each tree absorbs approximately 10–20 kg of CO₂ per year
- Each tree produces up to 100 kg of oxygen annually
Together, these trees will:
- Absorb an estimated 20–40 tons of CO₂ per year
- Produce approximately 200 tons of oxygen annually
- Help improve air quality, soften the climate, and support biodiversity
Continuing a 30-Year Legacy
This partnership with ATP continues the tradition established by our CEO, Dr. John Balian, and his wife, Mrs. Sosi Balian. Their steadfast support of the organization since its founding 30 years ago has contributed to the planting of thousands of trees—an impact proudly recognized in ATP’s 2024 Annual Report.
