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Senior Executive/Specialist-Marketing


Bengaluru, India

Job Responsibilities:

1.Market Research:

  • Perform periodic and ad-hoc research to identify new opportunities.
  • Review health authority websites to identify regulatory changes, updates, and notifications.
  • Assess the competitor landscape to support internal SWOT exercises. 

2.Contact Database Creation:

  • Create a database of decision-makers by surveying publicly available sources.
  • Periodically maintain and update the database.

 3.Email Campaigns:

  • Execute email campaigns per the marketing calendar.
  • Ideate new approaches to improve open and click rates.
  • Use/learn HubSpot to execute email campaigns.

 4.Stakeholder Engagement:

  • Collaborate with the sales team to fine-tune research requirements.
  • Present weekly reports about the research to the sales team

Candidate Profile :

  • Candidate must be a B.Pharm / M.Pharm with or without MBA.
  • Candidate should have 4-6 years of experience.
  • Proficiency in MS Office is mandatory.
  • Prior experience with HubSpot or equivalent platform is desirable.
  • Excellent verbal communication and strong writing skills in English.
  • Accountability and responsibility for delivery of quality results which support internal and external needs of the project.
  • Excellent attention to details and accuracy with demonstrated analytical and conceptual skills.
  • Managing own work: ability to prioritize, plan and organize multiple assignments and to work under strict timelines with minimal supervision.

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